Intent data has been the talk of the town in recent years owing to its potential in lead generation. It has been regarded as one of the most efficient tools of lead generation across the globe. So what is intent data and how does it work? Do you know who is looking for your products […]

Running a successful Accounts based marketing campaign at the  basic level may seem simple – as long you have your targeting and content sorted you are good to go. However in order to get the most out of your accounts based marketing campaigns here are the top 5 things you should keep in mind. Database.  […]

Lead generation is often considered complex involving several steps which can be a cumbersome process.  So in this article I will help condense the entire lead generation campaigns process into two aspects only – namely targeting and content. If you can get the right pitch in form of an engaging content before your target audience […]