Intent data has been the talk of the town in recent years owing to its potential in lead generation. It has been regarded as one of the most efficient tools of lead generation across the globe. So what is intent data and how does it work?
Do you know who is looking for your products and services right now? Now imagine if you could reach out to these prospective buyers and secure the deal almost as if you read their mind. With B2B intent data, this power can be yours. Intent data is any information about the willingness and readiness of an account to buy a product of service. This data is based on the three factors below.
- Intent type – what is the account actually looking to buy
- Intent strength – how ready the account is to buy the product or service
- Regency – how long ago was it?
This links to how the data was collected. If you imagine this from a buyer’s perspective, first the prospect is going to realize that they need a different product or service. Then they are going to do some research, which could include signing up to webinars, downloading whitepapers, etc. As the business progresses, they move to the comparison stage where they start checking out service/product providers and explore pricing. When someone reaches the comparison stage, it is considered the best time to reach out to them.
When you are ensuring the quality of your B2B intent data, it’s basically just assuring that you are getting the strongest quality signal from your target market. Intent data is highly useful in planning outbound, paid and inbound campaigns for your business as it helps focus on prospects that are already looking for your services or products.
